Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. It is the art and science of making web pages attractive to search engines.
At Avyaanya Tech we take utmost care to provide best to our customer. Below are some of the elements in SEO we deliver to our customer.
In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.
The quality of your content is a key component of an optimized page. As a result, SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material. Below are a few of our services:
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. We use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. We provide SMO for following platforms:
To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important social media marketing best practices we use:
Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads. So, instead of paying a set amount to constantly run targeted ads on online channels, you only pay for the ads individuals interact with. How and when people see your ad is a bit more complicated.
One of the most common types of PPC is search engine advertising, and because Google is the most popular search engine, many businesses use Google Ads for this purpose. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:
PPC ads are then placed at the top of search engine result pages based on the factors above whenever a person searches for a specific query.
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex.and that's where we come in. First of all, we make sure that your emails are wanted. This means having an opt-in list that does the following:
We make your prospects to see your campaign as a valued service, not just as a promotional tool.
Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator. Here are a few points that helps in crafting great email marketing campaigns:
Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be done via SMS and MMS messages, social media notifications, mobile app alerts, and more.
It’s crucial to ensure that all content is optimized for mobile devices. We provide bulk SMS to help your task and make your life simpler.